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Look’s Marketplace

Look’s Marketplace

Identity, Signage, Print, Billboard, Digital, Radio

One of (if not the) oldest and respected businesses in Sioux Falls, Look’s Market expanded to a location large enough to match their reputation in 2019. Renamed Look’s Marketplace and containing a brand new restaurant, brewery, ice creamery, and grocery, Sioux Falls’ favorite meat counter suddenly became Sioux Falls’ favorite lots of other things, too.

 

Identity Materials:
Signage, Print, Billboard, Digital, Radio

It might seem like a subtle change, but adding that little “place” to Look’s Market announced the business’s evolution from storefront to gathering space. We created signage throughout the Marketplace to reflect that community marketplace.

One of the great things about Look’s Marketplace is that it’s home to America’s Only Official Walk Around Sausage and that we got to create the Official Walk Around Sausage Mascot.

What would be the use of moving to a new 17,000 square foot space with a ton of new stuff to do in it if people didn’t know that it was happening? That’s why we created these print, billboard, and digital ads. It just made sense.

Listen. Trying to explain that Look’s Marketplace was no longer just a meat counter, but was still a meat counter, but also had a brewery and ice cream and a little sausage man mascot wasn’t easy, but we did it. And actually, it was kind of easy.

Wileys

Wileys

Identity, Signage, Display, Print, Billboard, Radio

In an effort to grow their business and maintain relevance with the new changes coming to Downtown Sioux Falls, Wileys rebranded, remodeled, and revamped their menu. They tasked us with increasing food sales from 7-8% to 12-15% from 3-8 p.m. Monday through Friday, and in return, we raised the bar on bar food to reach their 15% goal.

Identity Materials:
Identity, Signage, Display, Print, Billboard, Radio

Overlooking the corner of Sixth and Main in Downtown Sioux Falls, Wileys routinely attracts nightlife goers. Wanting to maintain their late-night reputation while building a stronger brand perception, we used a pre-existing logo to develop a new identity that presented Wileys in a refreshing and energetic way. To improve brand perception, we dropped the apostrophe and “Tavern” off the bar’s previous name to create a new, distinct mark. We built a brand guide and expanded their graphics package to include alternate marks and a vibrant color palette. Using the updated graphic system, we extended the new look to refresh Wileys’ exterior signage, windows, and entrance sign.

To promote the revamped menu, we challenged customer’s expectations of bar food by pairing our vibrant colors with appetizing, original food photography.

The phrase “bar food” may not sound as alluring as Wileys’ new menu items, so we took to the airwaves with a few mouthwatering descriptions of their chef’s latest additions to the menu.

Since the Campaign

Since launching the campaign, we not only raised food sales but Wileys also saw increases in liquor sales and heavier foot traffic from sports fans, growing profits during the NFL season. Wileys also expanded their specials to include a Bloody Mary bar on Saturdays and Sundays from 11 a.m. to 5 p.m.

South Dakota Advertising Federation

SDAF

Print, Collateral, Video

2018 ADDY Awards

Most advertisements are great, but some are wonders. Our promotional materials for the 2018 ADDY awards encouraged chapter members to embrace and celebrate the work that makes them feel good about themselves because there’s nothing wrong with reasonable amounts of pride.

Identity Materials:
Print, Collateral, Video

To remind agencies to enter the award show, we mailed out a comprehensive guide to submitting advertisements to the 2018 South Dakota Advertising Federation Awards with confidence and grace. It was a good pamphlet.

Since agencies had already worked good and hard to create their wonders, we wanted to make it nice and easy to submit them. That’s why we sent them all of these neat things.

If by the award show agency workers still weren’t sure if their work was a wonder, we created a series of videos to help explain ourselves. And in the spirit of community, each video was voiced by talented folks from a variety of area ad agencies.

Children’s Museum of South Dakota

Children’s Museum of South Dakota

Collateral, Print, Digital, Billboard, Radio, Video

The Children’s Museum of South Dakota is a children’s museum in South Dakota.

Ask any expert in childhood development, and they’ll tell you how important play is to learning and growing. But that’s not very fun, so rather than attempt to educate potential visitors by telling them why play is important, the “Play Along” campaign shows the value of play by incorporating it into every interaction a visitor has with the museum, beginning with marketing materials.

Identity Materials:
Collateral, Print, Digital, Billboard, Radio, Video

Mama the T-Rex is one of the Children’s Museum’s biggest draws, but photos don’t do her justice, so we brought her to life in this collateral piece targeted at tourists and road trippers.

Most museum exhibits are for looking, and that’s great for most museums. But Children’s Museum exhibits are for running, touching, splashing, climbing, and experimenting, so we made a series of billboards and print and digital ads to remind people.

Adults like the Children’s Museum of South Dakota because numerous scientific studies have shown a strong correlation between play and learning, and the interactive exhibits help children develop their critical thinking and fine motor skills.

Kids like the Children’s Museum because, you know, it’s fun.

If you did a massive, years-long double-blind scientific study about it, you’d probably find that a series of fifteen-second videos featuring stop-motion animated hand-cut felt letters and shapes is the most effective medium for articulating the value of play. So we did some of that.

SDN Communications


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.