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American Mothers

Life on the Mother Side

Social, PR, Direct Mail, Video, Print, Web

Since 1935, American Mothers, Inc. (AMI) has searched for and selected a Mother of the Year® in every state, district, and territory in the country, along with selecting one of those honorees as the National Mother of the Year®. With the onset of COVID-19, AMI moved its annual convention to a virtual celebration, bringing together members, past and present honorees, grant winners, and moms across the nation via Zoom. For the last two years, we have planned, produced, promoted, and themed AMI’s national convention to increase attendance year after year.

Social, PR, Direct Mail, Video, Print, Web

This year’s theme, Life on the Mother Side, inspired art direction for all convention materials.

Themed animations and graphics welcomed participants to the convention, highlighted interviews with all 37 Mother of the Year® honorees, and announced award recipients.

Each 2022 Mother of the Year® was mailed a gift package celebrating their selection as a state honoree. The package included an annual publication celebrating the organization, its mission, and past and present state honorees, a card highlighting their assigned breakout room during convention, and an array of congratulatory merch.

While the convention remained virtual for attendees, this year’s hosts (also AMI board members) were able to join us in Sioux Falls—all the way from Nebraska, Montana, and Washington D.C.—for an in-studio experience coordinated and designed by Fresh Produce.

RESULTS: Attendance rose from 85 participants in 2021 to 106 participants in 2022, surpassing our goal of 100 attendees.

Black Hills State University

Black Hills State University

Logo, Branding, Identity

Having used the same logo since 1960, Black Hills State University was ready to develop a new, simple, and distinctive identity to meet the needs of the digital marketplace while strengthening their brand throughout the region.

Logo, Branding, Identity

Independent research and conversations with faculty, staff, and students informed what makes BHSU a special place to study and grow. Early in the process, we explored some of the most common themes from heritage and growth to nature and adventure.

Through committee and campus-wide feedback, we learned how important it was to honor BHSU history while acknowledging the role Spearfish plays in creating “a whole life” for people who call BH home.

Lutheran Social Services

LSS Centennial

Video, Billboard, Digital, Website

Care, love, strength, humanity, and personal stories take many shapes. The hallmark of LSS’s mission of service is that is has remained the same for a full century, even as the shape and scope of that mission changes to meet the needs of the changing shapes of the communities it serves.

Billboard, Digital, Website

As a vital and nimble organization that is always looking ahead to meet the needs of its clients, the LSS centennial mark and messaging we designed is as much about looking toward the next century of LSS as much as its first. 

The scope of LSS’s work has grown dramatically over their first 100 years, with a wide range of services that intersect with each other and the organization’s mission. This intersection was at the heart of the campaign’s billboard, digital, and web art.

Video

The LSS Centennial video features current and former LSS team members, honoring the work the organization has done in the past with an eye to its future.

SDN Communications


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.