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Wileys

Wileys

Identity, Signage, Display, Print, Billboard, Radio

In an effort to grow their business and maintain relevance with the new changes coming to Downtown Sioux Falls, Wileys rebranded, remodeled, and revamped their menu. They tasked us with increasing food sales from 7-8% to 12-15% from 3-8 p.m. Monday through Friday, and in return, we raised the bar on bar food to reach their 15% goal.

Identity Materials:
Identity, Signage, Display, Print, Billboard, Radio

Overlooking the corner of Sixth and Main in Downtown Sioux Falls, Wileys routinely attracts nightlife goers. Wanting to maintain their late-night reputation while building a stronger brand perception, we used a pre-existing logo to develop a new identity that presented Wileys in a refreshing and energetic way. To improve brand perception, we dropped the apostrophe and “Tavern” off the bar’s previous name to create a new, distinct mark. We built a brand guide and expanded their graphics package to include alternate marks and a vibrant color palette. Using the updated graphic system, we extended the new look to refresh Wileys’ exterior signage, windows, and entrance sign.

To promote the revamped menu, we challenged customer’s expectations of bar food by pairing our vibrant colors with appetizing, original food photography.

The phrase “bar food” may not sound as alluring as Wileys’ new menu items, so we took to the airwaves with a few mouthwatering descriptions of their chef’s latest additions to the menu.

Since the Campaign

Since launching the campaign, we not only raised food sales but Wileys also saw increases in liquor sales and heavier foot traffic from sports fans, growing profits during the NFL season. Wileys also expanded their specials to include a Bloody Mary bar on Saturdays and Sundays from 11 a.m. to 5 p.m.

Famous

Famous

Austin Miller, Rachel Harmon, Huong Nguyen, Rachel Ehlers

Famous Interns, Summer 2020

“Nothing went to plan this year.” At one point or another, you probably said this to yourself, a friend, or a coworker. Unfortunately, this saying implanted itself into the business world. Many of the internships in the region fell through, but we kicked it into gear as the Famous team at Fresh Produce.

In a year chock-full of unknowns, Famous gave the four of us a tether to normalcy. As the world continued to hurl challenge after challenge at its inhabitants, we rocked and rolled with a diverse clientele.

Hayes Davis Remodeling

Logo, Brand Identity

Hayes Davis needed a fresh brand identity for his home remodeling business, Hayes Davis Construction. We provided him with new logos, stationery, and a new name.

Affordable Moving

Direct Mailer

Affordable Moving came to us needing a new postcard. We jumped in feet first and devised a direct mail campaign that included a fun booklet and a trifold postcard. They liked the idea so much that they entrusted the design of their new truck wrap to us, too!

CO-OP Architecture
Friends + Citizens

Brand Identity, Signage, Messaging

The Friends + Citizens team at CO-OP Architecture approached us to market their renovation of one of SD’s most historic landmarks: the Citizens Building. We created a new set of logos, interior and exterior signage, and flyers for potential investors. We even did some interior design work. This project was the beginning of a beautiful friendship.

Field Trip

Promotion, Print, Kits

An atypical year (to say the least) called for an atypical Ipso show. We created a delightful kit and formulated an immersive adventure to celebrate the arts and local businesses in Sioux Falls.

To learn more about the Famous 2020 crew, head over to our Weblog.

South Dakota Advertising Federation

SDAF

Print, Collateral, Video

2018 ADDY Awards

Most advertisements are great, but some are wonders. Our promotional materials for the 2018 ADDY awards encouraged chapter members to embrace and celebrate the work that makes them feel good about themselves because there’s nothing wrong with reasonable amounts of pride.

Identity Materials:
Print, Collateral, Video

To remind agencies to enter the award show, we mailed out a comprehensive guide to submitting advertisements to the 2018 South Dakota Advertising Federation Awards with confidence and grace. It was a good pamphlet.

Since agencies had already worked good and hard to create their wonders, we wanted to make it nice and easy to submit them. That’s why we sent them all of these neat things.

If by the award show agency workers still weren’t sure if their work was a wonder, we created a series of videos to help explain ourselves. And in the spirit of community, each video was voiced by talented folks from a variety of area ad agencies.

Children’s Museum of South Dakota

Children’s Museum of South Dakota

Collateral, Print, Digital, Billboard, Radio, Video

The Children’s Museum of South Dakota is a children’s museum in South Dakota.

Ask any expert in childhood development, and they’ll tell you how important play is to learning and growing. But that’s not very fun, so rather than attempt to educate potential visitors by telling them why play is important, the “Play Along” campaign shows the value of play by incorporating it into every interaction a visitor has with the museum, beginning with marketing materials.

Identity Materials:
Collateral, Print, Digital, Billboard, Radio, Video

Mama the T-Rex is one of the Children’s Museum’s biggest draws, but photos don’t do her justice, so we brought her to life in this collateral piece targeted at tourists and road trippers.

Most museum exhibits are for looking, and that’s great for most museums. But Children’s Museum exhibits are for running, touching, splashing, climbing, and experimenting, so we made a series of billboards and print and digital ads to remind people.

Adults like the Children’s Museum of South Dakota because numerous scientific studies have shown a strong correlation between play and learning, and the interactive exhibits help children develop their critical thinking and fine motor skills.

Kids like the Children’s Museum because, you know, it’s fun.

If you did a massive, years-long double-blind scientific study about it, you’d probably find that a series of fifteen-second videos featuring stop-motion animated hand-cut felt letters and shapes is the most effective medium for articulating the value of play. So we did some of that.

SDN Communications

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SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.

Jive


Jive
Identity

Jive is a renewable asphalt rejuvenator produced by POET Nutrition.

Jive is the latest in a series of co-products produced using POET’s patented BPX technology. Jive is mixed with treated and recycled asphalt to rejuvenate and revive roads, parking lots, and anywhere else you find asphalt, while reducing the amount of petrochemicals released into the environment.

It’s an idea so innovative that it landed POET on Fast Company’s 2019 list of The World’s Most Innovative Companies. Walt Disney Company, Square, and Apple were a few of the other companies recognized this year.


Jive
Identity

Jive is a renewable asphalt rejuvenator produced by POET Nutrition.

Jive is the latest in a series of co-products produced using POET’s patented BPX technology. Jive is mixed with treated and recycled asphalt to rejuvenate and revive roads, parking lots, and anywhere else you find asphalt, while reducing the amount of petrochemicals released into the environment.

It’s an idea so innovative that it landed POET on Fast Company’s 2019 list of The World’s Most Innovative Companies. Walt Disney Company, Square, and Apple were a few of the other companies recognized this year.

Identity Materials:
Identity, Trade Show, Podcast

Just as Jive was developed to reduce asphalt fatigue, these display materials were created to reduce trade show fatigue.

The team that was responsible for Jive talked about what makes the product special, and how they brought POET into a brand new market on the most recent episode of POET’s podcast series Follow Up. You can listen to that here.