IPSO icon

Black Hills State University

Black Hills State University

Logo, Branding, Identity

Having used the same logo since 1960, Black Hills State University was ready to develop a new, simple, and distinctive identity to meet the needs of the digital marketplace while strengthening their brand throughout the region.

Logo, Branding, Identity

Independent research and conversations with faculty, staff, and students informed what makes BHSU a special place to study and grow. Early in the process, we explored some of the most common themes from heritage and growth to nature and adventure.

Through committee and campus-wide feedback, we learned how important it was to honor BHSU history while acknowledging the role Spearfish plays in creating “a whole life” for people who call BH home.

Lutheran Social Services

LSS Centennial

Video, Billboard, Digital, Website

Care, love, strength, humanity, and personal stories take many shapes. The hallmark of LSS’s mission of service is that is has remained the same for a full century, even as the shape and scope of that mission changes to meet the needs of the changing shapes of the communities it serves.

Billboard, Digital, Website

As a vital and nimble organization that is always looking ahead to meet the needs of its clients, the LSS centennial mark and messaging we designed is as much about looking toward the next century of LSS as much as its first. 

The scope of LSS’s work has grown dramatically over their first 100 years, with a wide range of services that intersect with each other and the organization’s mission. This intersection was at the heart of the campaign’s billboard, digital, and web art.

Video

The LSS Centennial video features current and former LSS team members, honoring the work the organization has done in the past with an eye to its future.

South Dakota Public Broadcasting

South Dakota Public Broadcasting

Print, Digital, Radio

Community-oriented operations like South Dakota Public Broadcasting offer what larger markets can’t: a personal connection with their audience – sort of like a friendship! Using this insight, we helped SDPB build awareness among their target audience, helping them make new friends across the state.

 

Identity Materials:
Print, Digital, Radio

With stations across South Dakota, SDPB came to us in hopes of widening their listener base, so we established the public broadcasting station as a brand anyone can be friends with, further enhancing Friends of SDPB, the non-profit’s funding sector, in the process.

We reached current members and new listeners through strategically placed print and digital ads with headlines that represent and celebrate small moments spent in rural South Dakota.

We welcomed new and current friends to a landing page that allowed them to explore different aspects of the public broadcasting organization, like finding a local station, learning more about funding, listening live, or downloading the SDPB app.

From a small art gallery in Aberdeen to a 30-mile circle commemorating chislic, SDPB radio ads highlighted charming, hyperlocal news and topics straight from SDPB’s website.

Alliance Communications

Alliance Communications

Identity, Print, Billboard, Digital, TV

When it comes to staying connected, people are more willing to split dessert than share their network. For Alliance Communications, the combination of first-rate technology and customer-driven success paved the way for a campaign focused on celebrating the unique and enthusiastic member-owners within Alliance’s co-operative model.

Identity Materials:
Print, Billboard, Digital, TV

Print, billboard, and digital ads featured various Alliance owners (meet Brett!) and the perks of joining a member-owned co-operative, like exclusive fiber-to-home network and shared revenue.

Homeopathic Beard Balm Maker, Custom Concert Artist, and 3-Time Iron Man Triathlete are a few titles that describe the Alliance owners we interviewed and recorded to be featured in a series of 15-second clips.

SDN Communications


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.