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Alliance Communications

Alliance Communications

Identity, Print, Billboard, Digital, TV

When it comes to staying connected, people are more willing to split dessert than share their network. For Alliance Communications, the combination of first-rate technology and customer-driven success paved the way for a campaign focused on celebrating the unique and enthusiastic member-owners within Alliance’s co-operative model.

Identity Materials:
Print, Billboard, Digital, TV

Print, billboard, and digital ads featured various Alliance owners (meet Brett!) and the perks of joining a member-owned co-operative, like exclusive fiber-to-home network and shared revenue.

Homeopathic Beard Balm Maker, Custom Concert Artist, and 3-Time Iron Man Triathlete are a few titles that describe the Alliance owners we interviewed and recorded to be featured in a series of 15-second clips.

Look’s Marketplace

Look’s Marketplace

Identity, Signage, Print, Billboard, Digital, Radio

One of (if not the) oldest and respected businesses in Sioux Falls, Look’s Market expanded to a location large enough to match their reputation in 2019. Renamed Look’s Marketplace and containing a brand new restaurant, brewery, ice creamery, and grocery, Sioux Falls’ favorite meat counter suddenly became Sioux Falls’ favorite lots of other things, too.

 

Identity Materials:
Signage, Print, Billboard, Digital, Radio

It might seem like a subtle change, but adding that little “place” to Look’s Market announced the business’s evolution from storefront to gathering space. We created signage throughout the Marketplace to reflect that community marketplace.

One of the great things about Look’s Marketplace is that it’s home to America’s Only Official Walk Around Sausage and that we got to create the Official Walk Around Sausage Mascot.

What would be the use of moving to a new 17,000 square foot space with a ton of new stuff to do in it if people didn’t know that it was happening? That’s why we created these print, billboard, and digital ads. It just made sense.

Listen. Trying to explain that Look’s Marketplace was no longer just a meat counter, but was still a meat counter, but also had a brewery and ice cream and a little sausage man mascot wasn’t easy, but we did it. And actually, it was kind of easy.

Children’s Museum of South Dakota

Children’s Museum of South Dakota

Collateral, Print, Digital, Billboard, Radio, Video

The Children’s Museum of South Dakota is a children’s museum in South Dakota.

Ask any expert in childhood development, and they’ll tell you how important play is to learning and growing. But that’s not very fun, so rather than attempt to educate potential visitors by telling them why play is important, the “Play Along” campaign shows the value of play by incorporating it into every interaction a visitor has with the museum, beginning with marketing materials.

Identity Materials:
Collateral, Print, Digital, Billboard, Radio, Video

Mama the T-Rex is one of the Children’s Museum’s biggest draws, but photos don’t do her justice, so we brought her to life in this collateral piece targeted at tourists and road trippers.

Most museum exhibits are for looking, and that’s great for most museums. But Children’s Museum exhibits are for running, touching, splashing, climbing, and experimenting, so we made a series of billboards and print and digital ads to remind people.

Adults like the Children’s Museum of South Dakota because numerous scientific studies have shown a strong correlation between play and learning, and the interactive exhibits help children develop their critical thinking and fine motor skills.

Kids like the Children’s Museum because, you know, it’s fun.

If you did a massive, years-long double-blind scientific study about it, you’d probably find that a series of fifteen-second videos featuring stop-motion animated hand-cut felt letters and shapes is the most effective medium for articulating the value of play. So we did some of that.

SDN Communications


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.


SDN Communications
TV, Print

Enjoy The Uptime

Whether it’s through managed cybersecurity services or reliable broadband internet, SDN Communications is in the business of supplying its customers with one thing: Uptime. Since 2012, Uptime has been the central theme of our television and print campaigns, focusing on everything from the ability to disconnect and allegorical cyber battles to agile and responsive IT pros. In 2019, we followed our IT pros from the training room floor to their daily lives, highlighting singular “plays” enhanced by SDN that help set them apart from their peers.