Dakota Gold

Dakota Gold
Digital Campaign
Dakota Gold is a nutritious distillers grain feed supplement from POET.

A lot of people–including some nutritionists–think that all distillers grains are pretty much the same. Those people are wrong, though. POET’s special BPX process produces distillers grains without using the kind of heat that can burn away precious nutrients. We called the result “cold-processed distillers” and made a video to explain how it works.

Dakota Gold
Digital Campaign
Dakota Gold is a nutritious distillers grain feed supplement from POET.

A lot of people–including some nutritionists–think that all distillers grains are pretty much the same. Those people are wrong, though. POET’s special BPX process produces distillers grains without using the kind of heat that can burn away precious nutrients. We called the result “cold-processed distillers” and made a video to explain how it works.

Identity Materials:
Video, Digital Display Ads

It’s almost impossible to train a cow to do the things necessary to explain the process of creating Dakota Gold cold-processed distillers grains, so we opted for an animated video instead, with no animals involved whatsoever.


There’s not a lot of room to mess around in a display ad, so we just got right down to business with some cool headlines and illustrations, and then called it a day.

Olympic Companies

Olympic Companies
Recruitment Campaign

Olympic Companies is a specialty contractor that offers interior and exterior finishes in four states, including South Dakota.

Olympic Companies wants to do work that lasts with people who want to build something bigger than themselves.

Their recruitment campaign looked to hire like-minded commercial drywall carpenters, finishers, and plasterers of all skill levels by asking a simple question: what are you building?

Olympic Companies
Recruitment Campaign

Olympic Companies is a specialty contractor that offers interior and exterior finishes in four states, including South Dakota.

Olympic Companies wants to do work that lasts with people who want to build something bigger than themselves.

Their recruitment campaign looked to hire like-minded commercial drywall carpenters, finishers, and plasterers of all skill levels by asking a simple question: what are you building?

Identity Materials:
Online video, digital and social media

The “What Are You Building?” message focused on the lives employees were building on and outside of the job site with support from Olympic Companies.

Digital ads and social media posts used on-site photography to support campaign messaging and showcase the unique stories of the Olympic team members.

Part way through the digital campaign, we hosted a special recruitment event at a busy intersection in downtown Sioux Falls adjacent to a current Olympic Companies’ project. We invited team members to share what they are building at Olympic Companies both on and off-camera and turned the event into an online video that helped share their brand story natively on their website and through paid social placement.

Throughout the fall campaign, applications grew by 44 percent in a market that’s experiencing an incredibly low unemployment rate.

POET: Never Satisfied

POET: Never Satisfied
Recruitment Campaign

POET is a bioprocessing company based in Sioux Falls, South Dakota.

POET offers high job satisfaction for people who are never satisfied.

The Never Satisfied campaign targeted ambitious students looking for world-changing career opportunities.

POET: Never Satisfied
Recruitment Campaign

POET is a bioprocessing company based in Sioux Falls, South Dakota.

POET offers high job satisfaction for people who are never satisfied.

The Never Satisfied campaign targeted ambitious students looking for world-changing career opportunities.

 

Identity Materials:
Print Advertising, Video,
Magnetic Poetry Wall, Murals,
Analog Photo Filters, Website

 

Never Satisfied-themed murals at SDSU’s Dana J. Dykhouse Stadium and USD’s DakotaDome.

The Never Satisfied POETry Wall was placed on university campuses across the state, where students used a giant custom magnetic poetry board to share the passions that drive them.

At games and other campus events, students took Instagram and Snapchat-ready photos with the POET Never Satisfied Analog Photo Filter, and shared their ambitions with the #NeverSatisfiedUntil hashtag.

Raven

Raven
Trade Show
You can’t control what you can’t see.

There’s a lot on the line when it comes to application control. No season, field, or operation is the same. You need to be precise, reducing waste at every turn. The Raven Application Control System allows farmers to focus on each row, each plant, and each drop without missing the big picture.

Raven
Trade Show
You can’t control what you can’t see.

There’s a lot on the line when it comes to application control. No season, field, or operation is the same. You need to be precise, reducing waste at every turn. The Raven Application Control System allows farmers to focus on each row, each plant, and each drop without missing the big picture.

 

Identity Materials: Trade Show Display, Video

 

Since driving a sprayer with a 100-foot boom arm into a convention center was out of the question, we took a more economical approach with the Raven Precision Ag trade show booth. Each stand features a signature piece of technology that integrates to make Raven’s system the most unique application control solution on the market. Plus we got to incorporate some far out graphics from the trade show video that take bullet points to a whole new level.