CO-OP Architecture wanted to leave a lasting impression during new business meetings that showcased their personality, collaborative approach, and commitment to South Dakota. Naturally, we produced a love song to South Dakota.
“American Mother” is a road journal featuring roadside attractions, CO-OP projects and principals, and plenty of coffee and pie, all set to an original song Fresh Produce commissioned from Pleasure Horse. As if playing a music video during a business meeting wouldn’t be memorable enough, we also pressed “American Mother” on a 45″ record as the showpiece of a branded collateral collection.
