There’s no such thing as a perfect parent. At best, practice makes pretty good. To encourage expectant parents to practice healthy parenting habits before their baby arrives, we partnered with the South Dakota Department of Health (SD DOH) to help decrease the infant mortality rate in South Dakota by sharing simple, yet vital steps in newborn care.

The lighthearted “Practice Parenting” campaign was designed to make parenting a newborn feel more accessible to an audience who may be anxious about their new reality. Sharing simple, but life-saving information in a non-judgemental way also positions the SD DOH as a trusted voice for people who need a knowledgeable, calming presence.