CMSD
Collateral | Print | Digital | Billboard | Radio | Video
Ask any expert in childhood development, and they’ll tell you how important play is to learning and growing. But that’s not very fun, so rather than attempt to educate potential visitors by telling them why play is important, the “Play Along” campaign showed the value of play by incorporating it into every interaction a visitor has with the museum, beginning with marketing materials.
Mama the T-Rex was brought to life in a collateral piece targeted at tourists and road trippers. Billboards and print and digital ads reminded people that exhibits are for running, touching, splashing, climbing, and experimenting. To practice the science of play ourselves, fifteen-second stop-motion videos featured hand-cut felt letters and shapes. It turns out that kind of play is fun and educational.
