We’ll Save You a Seat
Rebrand | Logo | Identity | Social | Print | Signage | Website | Character Design
Falls Dental was undergoing big changes when we kicked off our partnership in 2023—a new dentist, new leadership, and a complete office remodel that doubled their capacity for seating patients.
Inspired by the mid-century style of their new space, our visual identity incorporates bright colors and simple shapes that feel fresh, welcoming, and playful without looking childish.
That said, we weren’t afraid to nudge the brand a bit more childlike when it made sense. For example, to help Falls Dental connect with more young families, we designed a cast of mythical characters—including a Jackalope, Yeti, and, of course, Tooth Fairy—who demonstrate that healthy smiles come in all shapes and sizes.
Finally, we freshened up the website with a clean look and friendly messaging that makes signing up for an appointment easy and un-intimidating. We even have proof that it works: between July 2024 and June 2025, the site had 8,300 unique visitors, with 423 appointments booked, and plenty of seats saved for new patients.
