Another year in the books. Our Famous team—Athan De Jong, Bailey Meadow, and Gabby Gnewuch—took on some serious projects with thoughtfulness, maturity, and a healthy dose of danger. Gabby drove an hour each way to be here. Athan’s car broke down at least six times. Bailey planned a solo art show in the middle of it all. And still, they showed up every day, bringing the heat and making it a true kick-bunz experience.

From names to websites to light pole wraps, here’s a case study of all the client work Famous tackled this summer.

Name | Logo | Brand Identity | Print

Legal specialist Andy Grocott approached Famous for help developing a name and brand identity for his RFP consulting startup. After learning his story as a military veteran and hearing his vision for the company, we presented several name ideas, with Procyon Group chosen as the winner. We then designed a bold new logo, brand guide, business cards, and letterhead to round out the brand.

Website | Brand Guide | Brand Voice

SuFuDu, Sioux Falls’ non-profit drumline, needed refreshed brand materials to accompany their new logo and identity, designed by Fresh Produce. Famous dug into the drumline’s fun, energetic culture and used our findings to articulate their brand voice. We then established a brand guide and redesigned their website to create a consistent brand image across their platforms.

All Saints Neighborhood
Print | Signage

The artwork wrapping light pole bases in Sioux Falls’ historic All Saints Neighborhood were showing their age. To refresh these neighborhood markers, Famous designed new wraps inspired by the thing many neighbors say is their favorite thing about the area – the trees. The first step was to collect leaves from prominent trees around the neighborhood. For each pole, an All Saints resident helped us find a nearby tree to highlight, which inspired the final product: leafy markers designed to slow traffic and cultivate residents’ love for All Saints Neighborhood.