History to Make
Campaign Identity | Social | Print | Digital | Branded Materials

First Fidelity Bank has been making history for 120 years and as a heritage brand, we wanted to acknowledge the past by nodding to the determination and pioneer spirit of the bank with a quote from founder Lowell Lillibridge. After first settling the horses in Burke, SD he turned to his family and said, “My girls, let’s get comfortable, for we have history to make.” We thought that would look pretty great on a tote bag for the next generation, as they carry the bank into the future.

We created a logo mark based on the date of establishment, anchoring First Fidelity’s place as one of South Dakota’s longest-standing family-owned banks, while celebrating growth in the 11 communities they serve.

Staging a birthday celebration in a 120-year-old farmhouse was just the icing on the cake.