Show Your Spirit

Campaign Identity | Print | Digital | Social | Website

Having a passion for what you do is a big part of being a Lancer at Mount Marty University. For three years, our “Show Your Spirit” enrollment campaign has highlighted South Dakota’s Benedictine University as a place where students can stay true to their dreams and goals. After identifying four keywords representative of MMU’s student body, we inspired upcoming college students to show their adventurous, compassionate, imaginative, and faithful spirits at MMU.

Rooted in a series of live-action videos that capture the beauty and art of having spirit for your interests, the campaign was shared via social, digital, print, radio, and web. Yankton undergraduate enrollment increased by more than 4.5% since last year and total enrollment across all MMU campuses is up 3% from 2021.