Plain Green Conference
Campaign Identity | Print | Video | Billboard

At one time in Sioux Falls, the Plain Green Conference set aside environmental cliché to teach individuals and organizations how to practice sustainability at home, at work, and in the community. In 2011, Fresh Produce brought a full spectrum of colors to the green event and invited guests to “Save the Whales (for Another Green Conference)”. In subsequent years, the rainbow treatment paired well with direct challenges to people’s perception of environmental education.