Sandford fit MicroMOODs

Video Series

Sanford fit is a children’s health initiative from the experts at Sanford Health. It helps caregivers empower children to make healthy choices on their own with their food, physical activity, feelings, and energy. To educate a captive audience of caregivers in their Sanford Pediatric waiting rooms, fit asked us to create a series of short videos to highlight their MOOD pillar.

“MicroMOODs” stars kids as educators, demonstrators, and even parents who connect with both parents and kids on everyday topics surrounding their moods. The videos touch on everyday situations and provide activities to help kids motivate their MOOD. Since each pillar is color-coordinated, the all-purple set was designed to match the purple MOOD pillar and provide a dynamic backdrop for each demonstration.