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Fresh Produce, Western Division

By Fresh Produce

For a marketing agency celebrating 20 years of Danger and Delight, it’s nice to mix in some ‘Fresh Produce Firsts’ into the year, too. Like the first time our crew wrote, produced and delivered 20 radio ads in a single day, or the first time we featured a handlebar mustache in a client ad. (How has it taken this long?!)

 

Photo of the historic Carnegie Library in Rapid City, SD. The building is made out of yellow limestone.

 

Possibly the biggest ‘First’ of the year took place last Friday when the Fresh Produce Western Division/Fwesht/Western Outpost had its official ribbon cutting in a shared workspace with our pals at CO-OP Architecture in beautiful downtown Rapid City.

 

FP crew Jana, Emily, Heidi, Melissa and Cory were there to represent with members of the CO-OP team, family, friends, current clients and other business leaders, all gathered to mark the occasion in the newly redesigned space in the historic Carnegie Library. There was food, drink, general merriment, and even the namesake cutting of the ribbon with our friends at Elevate Rapid City. Tom even designed cool new stickers to celebrate our new Fwesht-ness.

 

 

And to make it feel more like home, we’ve even moved select works from the permanent Ipso Gallery collection out there for display.

 

 

 

This shared, brick and mortar location signals that FP is ready to kick bunz in the Black Hills.

“Being physically present in Rapid City allows us to build stronger relationships,” Fresh Produce Co-Founder Mike Hart said. “And it will be exciting to see how our creative and proprietary branding processes will benefit businesses and organizations throughout the Greater Black Hills.”

 

Four people chatting together.

 

Currently, a full 11 percent of the Get Fresh Crew works from the Greater Black Hills. And even though, yes, that’s only two people, this fact along with our ongoing partnership with CO-OP, opened a new possibility for our company as we can plan for growth in that market.

 

 

Read what Fresh Produce co-founders Mike Hart and Ted Heeren have to say about our Western Division.

 

What’s most exciting about opening up a second location in Rapid City?

Ted: We’re excited that our space will support our team that lives and works in Rapid City.
Mike: Being physically present in Rapid City allows us to build more authentic relationships. It will be exciting to see how our creative and proprietary branding processes will benefit businesses and organizations throughout the Greater Black Hills.

 

FP and CO-OP have long worked together including internship teams. What makes that partnership work to the point we’re sharing space?

M: Just ask Flowerman and Oilcan! Rock Garden Tour is where Ted (Fresh Produce) and Tom Hurlbert (CO-OP Architecture) met. Our businesses share similar values and have been collaborators on creative projects for a couple decades.
T: We feel we already share space when it comes to practicing creativity. Now we have a shared physical space where we both can benefit.

 

In Sioux Falls, Fresh Produce is known for being the advertising agency that’s inside an art gallery. How have you worked to bring elements of Ipso Gallery and that energy to the FP space in Rapid?

T: We’ve been intentional about displaying work from our permanent Ipso Gallery art collection in the new building, and we hope to grow this over time. It’s going to be an exciting place to try new things and make new relationships.
M: We know the Greater Black Hills has a thriving arts community, and we’re excited to participate in it. We also feel there will be delightful opportunities to connect the creativity community out west to Ipso Gallery in Sioux Falls and vice versa.

 

What do we want the West River communities to know about Fresh Produce and why should businesses out there work with us?

M: We want them to know we love creativity and ideas. We are highly collaborative and want to work with people who share our love for this region. Today, businesses can work with firms anywhere, but we want to work alongside people – people who value authentic relationships and want to work together to impact the community we all live in. We’ve been at this for 20 years – we’re established, and we’re ready to serve the Greater Black Hills.