EDITORIAL: The Fresh Produce weblog is unnecessary
BIG NEWS BEAR EDITORIAL BOARD
Recently, there has been much talk in the community about the launch of Fresh Produce’s new weblog, a page that was quietly (sneakily?) added to the company’s website earlier this week.
“It has always been this publication’s policy to stay ‘above the fray’”
Big News Bear has remained largely silent about the talk of a company weblog, partly because it has always been this publication’s policy to stay “above the fray” in these types of situations, and partly because, quite frankly, we didn’t expect anything would actually come of it.
For a company like Fresh Produce—a company that meticulously curates its online brand presence—the addition of a weblog to a website that already contains one incredibly popular publication will almost certainly only serve to confuse readers and raise questions that are not even worth thinking about, like, “Isn’t Big News Bear itself a blog? Why do they need another one?”
“So far, the Fresh Produce weblog has only posted like two things.”
Now, as trust in the free press is strained as it never has been before, it is more important than ever before that Fresh Produce speak with one voice. That voice must be Big News Bear.
For the past seven years, Big News Bear has been a trusted source of Fresh Produce-related news, travel writing, investigative reporting, and even literary criticism. In recent months, the publication has also become an open platform for a variety of different voices within the community. Plus, there were a bunch of other Big News Bear stories from previous iterations of the Fresh Produce website that weren’t even migrated over to the new one, because it would have been so much work. So far, the Fresh Produce weblog has only posted like two things.
“Trust in the free press is strained as it never has been before”
So while Big News Bear wishes the Fresh Produce blog well, we do not think that it should exist, because everything was fine before and things should not change.