BIG NEWS BEAR EDITORIAL BOARD

Recently, there has been much talk in the community about the launch of Fresh Produce’s new weblog, a page that was quietly (sneakily?) added to the company’s website earlier this week.

“It has always been this publication’s policy to stay ‘above the fray’”

Big News Bear has remained largely silent about the talk of a company weblog, partly because it has always been this publication’s policy to stay “above the fray” in these types of situations, and partly because, quite frankly, we didn’t expect anything would actually come of it.

For a company like Fresh Produce—a company that meticulously curates its online brand presence—the addition of a weblog to a website that already contains one incredibly popular publication will almost certainly only serve to confuse readers and raise questions that are not even worth thinking about, like, “Isn’t Big News Bear itself a blog? Why do they need another one?”

“So far, the Fresh Produce weblog has only posted like two things.”

Now, as trust in the free press is strained as it never has been before, it is more important than ever before that Fresh Produce speak with one voice. That voice must be Big News Bear.